TODAY IS ARTdeezine’s 15 YEAR ANNIVERSARY!
It’s hard to believe I launched ARTdeezine 15 years ago on my 30th birthday. So if you do the math, yes, today is my 45th birthday. 15 years ago on this day, I was a new mom with one baby, Sonoma Rose, and a new business, ARTdeezine. Fast forward to today and I have TWO TEENAGERS and TWO BUSINESSES! Lyla Sky was brought into this world on September 22, 2007, and HUNT & GATHER was born on my late (very special) Grandma Ella’s birthday on March 18, 2018. Life is absolutely amazing and I am so very grateful.
The Ripple Effect
With many businesses in the Bay Area and beyond going out of business, I decided this would be the perfect time to strengthen my brand and fight for survival harder than ever before so that we could come out of this stronger than ever. And, in effect, help more entrepreneurs working to build a successful business in challenging times do the same to come out stronger as well… A ripple effect.
The deeper the roots, the greater the fruits…
I have spent the last ten months building a new foundation for ARTdeezine that I am so excited to share with you! Our rebrand represents our mission moving forward. Our new color scheme featuring yellow, green, and earth-tones is friendly, fresh, and earthy. Lemons you may ask? Lemons represent so much for ARTdeezine. The new brand comes at a time when life gave us LEMONS so we decided to make lemonade! Lemons are versatile, cleansing, and bright. They remind us of a sunny day. The rebrand represents the roots of what ARTdeezine is all about and the mission we are on to help other entrepreneurs grow meaningful businesses.
Introducing The ROOT SYSTEM for CREATIVE ENTREPRENEURS
I took a look at what was working and what was not working so well and determined we could serve our clients better with a whole new offering. We decided to dig deep and came up with a TWO-STEP PROCESS called The ROOT SYSTEM. It’s a full Branding + Marketing all-in-one solution for Creative Entrepreneurs and Wellness Professionals. The entrepreneurs we work with are creative, ambitious, hungry for success, and on their own mission to help others. They jump right in but often times skip the planning and deep-digging that is necessary for growing a meaningful brand rooted in clarity and intention. We have built that part right into our two-step process to help our clients build a sustainable business that doesn’t overwhelm them and instead simplifies everything.
You are invited to take advantage of our new branding and marketing resource, THE TOOL SHED
Along with our rebrand and a new offering, we created The TOOL SHED. Whether you work with us directly or not, we want to help other entrepreneurs find clarity and simplify their process and marketing message. We are so excited to share this with you. It’s completely free, and it’s all the tools we use when building a brand for our clients. We are now sharing them with you for free to help you dig deep and plant your brand roots with clarity and intention. We want to help and be of service especially during these difficult times, so please reach out if you need help or have any questions regarding the tools in the TOOL SHED!
To take advantage of the tools in the TOOL SHED, click here!
HUNT & GATHER’S Mission is EVOLVING!
As you may know, HUNT & GATHER, our Art Gallery Event Space, remains closed due to Covid. We are in the process of transforming the space into an ART, DESIGN + CONTENT STUDIO for CREATIVE ENTREPRENEURS. What exactly does that mean? Well, we won’t be offering events anymore. Not that we could even if we wanted to… needless to say, those days are over, sadly. The good news though, is that we will be offering a membership-based booking system. Entrepreneurs become members at tier levels depending on how often they will use the space. The space is available for:
➸ Client or small team meetings, trainings, and workshops
➸ Photoshoots/video shoots
➸ Art/design workspace
➸ Podcast recording
➸ Pop-ups (allow your local online customers to pick up once a week, month, seasonal, great from products and subscription-based businesses)
Memberships will be available in Weekly, Monthly, and Seasonal Bundles. We are working out all the details and plan to roll out subscriptions in March-April. Stay tuned!
So there you have it, a little 15-year recap of where I stand now and how we are moving forward in a new world. I am eternally grateful for you, my clients, community, friends, and family who have been here for the long haul and the new connections as well. It is my goal to find ways to work together and make this world a little bit better than how we found it. Cheers to working toward a brighter future together.
With love + gratitude,
DeeDee
